Gucci Brand Story

Brand in the 90’s wave of restructuring, the most successful and also most of the non-Italian Gucci topic must go! Gucci history of early origins, about the late 19th century, founder Guccio Gucci came into contact with fashion, but, like many brands, Gucci has gone through a low ebb, but by designer Tom Ford and Domenico De Sole, president two KONE cooperation, it will be Gucci back to the international mainstream, reaching its peak. Gucci as “a symbol of status and wealth,” Brand become rich consumer darling of high society, has been favored by the business community, while yet elegant fashion. As early as 1906, Guccio Gucci that is his name began to make excellent leather, and, after the initials boldly printed on the goods, because of this unique design and superb quality, Gucci soon became very popular. In 1937, Gucci title and the first time from horse stirrup horse title refining the design, followed by even more because of World War II, material shortages, and then design an alternative to bamboo handle leather bag is still a classic and . 50’s, originally used the fixed saddle straight stripe canvas lace is used in decorative accessories, and registered as a trademark, and the famous double G pattern designed at the same time; in 1967, Gucci introduced print scarf, let Gucci the development of mature, with First Lady Jackie have not put it down. Mid-50s, Gucci branched out into overseas markets, increasing the scope, but because of the family stake in the dispute, making momentum gradually decline, until only 90 made by the U.S. investment group Investcorp all the shares, as the operator. In 1994, Gucci formally merged into Gucci Group NV, and promoted the original women’s designer Tom Ford creative director for the full range of products, the new women’s autumn and winter 1995/1996, in order to fit silk shirt with double G logo belt and velvet pants, create a collection of modern, sexy, glamorous and in a brand new image, even Madonna could not help but put it on debut, she won the international media acclaim, will be converted into a combination of classic Gucci and modern, traditional and innovative image of the re-definition of Gucci position in the fashion world. In 1995, Mr.Domenico De Sole was appointed as the new president of Gucci, Tom Ford together a team, each operation and design expertise, will be pushed Gucci unprecedented heights, many stars, celebrities also have resorted to Gucci clothing is preferred, while the subsequent award of many positive fashion, leaving Gucci soar. To date, quarter to quarter, complex, Gucci is still the endless number of people love the brand, Tom Ford unparalleled creativity and marketing, no doubt across the late 90s and early 21st century’s brightest star. Brand files Founder Guccio Gucci Gucci Gucci Europe • Founded in 1923, Gucci. In Florence, Gucci Group is today the largest Italian fashion group, Gucci also operating outside than fashion handbags, shoes and watches, home accessories, pet supplies, scarves, neckties, perfumes, etc.. Brand LOGO 1. Bamboo handle: GUCCI bamboo-bag drawn from nature, all the bamboo is imported from China and Vietnam, natural materials and hand-roasting and technical achievements of its features not easily broken. 2. Equestrian chain: in the early 20th century, horses in Italy is the main means of transport, so people who harness manufacture more, GUCCI is one of the best. Department of the chain is riding horses GUCCI invention. The well-known details of the design, not only because aesthetics, is also a memory of times past equestrian. GUCCI Equestrian chain studded suede shoes is an example of the history of footwear, and even the United States, the Metropolitan Museum have collected a pair of it. 3. Printed with the letters G’s trademark logo in pairs and eye-catching red and green as GUCCI symbol appears in the briefcase, handbag, wallet and other CUCCI products within, and this is the first classic GUCCI LOGO design Website: http://www.gucci.com