Italian sense of family-oriented, fashion industry is no exception, Prada is one of the representatives. Prada grassroots in the early 20th century, was active for the commercial trade and transport business travel frequently, founder Mario Prada began making a series of handmade leather goods for travel, and in 1913 opened a boutique. 70’s, fashion environment changes, Prada near the brink of bankruptcy in 1978, Miuccia Prada took over with her husband, Patrizio Bertelli common Prada, Prada and lead towards a new milestone.
Miuccia took over the occasion, Prada is still popular in Europe, the generations of the family, if there is no innovation and breakthroughs, it is easy to decline. Miuccia try to find and traditional leather different new materials, after multiple attempts to use the material from the Air Force parachute found in nylon fabric, with light and durable as the foundation, “black nylon bag,” the rage! Prada was introduced until the first autumn and winter 1989 fashion show, a fashion design against time to win a lot of praise; 90, name of “Less is More” slogan, minimalism emerged, while the Prada simple, with an uniform just like the design aesthetic coincides with the trend. In 1993, Prada men’s and men’s shoes, autumn and winter series, a moment’s men and women wear, accessories as simple and modern fashion and the best modern style; the late ’90s, sports fashion fever, Prada introduced Prada Sport line, both functions and popular design, it causes a whirlwind.
Prada Prada brisk performance was mainly due to the design of water, milk and blending modern lifestyle, not only in the fabrics, colors and styles work, its design philosophy of life happened to fit behind the pursuit of immediate practical and popular modern appearance of double mentality, function and aesthetics in perfect balance between not only the display of fashion, it is the ultimate modern aesthetic.
Designer:
Prior to 1978, Mario Prada, to operate the main business leather and imported goods.
Since 1978, Miuccia Prada, is the brand founder Mario Prada’s granddaughter, who received a doctorate in political science, and for a time active in politics. End of the seventies early eighties turned to fashion design, inherit and carry forward the legacy of his grandfather Prada style, making it a hot mark.
Classics:
PRADA most impressive, than the appearance of almost simple ordinary black nylon backpacks (above), must have become popular accessories for all single items, and become a street of counterfeit objects, but also take the opportunity to brand started known, all the fashion celebrities, PRADA is definitely the key line of the body first.
Brand Identity:
PRADA clothing, in addition to the PRADA cloth marked characters, the almost no visible identification number, the only way to attain significant recognition leather mark.
1. PRADA capital letters
Occasionally with hot pressure means little to mark the leather surface.
2. Inverted triangle of metal signs
The only leather products will appear, almost everyone’s first impression, above which the word PRADA outside, there will be a line marked at the bottom of its “brand was born” MILANO the small print, and branding the year 1913, If a word is not less PRADA, ok!
Style Characteristics:
Until the late 80s, PRADA in people’s minds are still produced in a special Italian leather goods brand. But in 90 years of “minimalist” in the wind, Miuccia are good at simple, cool style into the mainstream of the clothing, so often the “subdued” as issued by the inspiration of PRADA design clothes have become fashionable minimalism on behalf of one of the symbols.
Design extension:
Brand Extension
1. Flaunt the young line Miu Miu
2. Recreational sports Prada sport, Granello, etc.
3. In 97 years exposure of a new underwear line, forming a complete line of boutique Kingdom
The past two years has vigorously develop some bags PRADA fashions, such as small shopping bag, colorful colors, and easy maintenance of canvas material, has set off another wave of popular bag. In the shoe series, PRADA, who has been the design of a new village are together, and complement each other well, but the styles are the leading indicators are footwear popular. For example, the shoe last square, wedge heel Metallic doll shoes … are PRADA played in trend.
Website: http://www.prada.com/
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